Hypebeast Announces the 12th Annual Hypebeast100
Hypebeast, the leading global platform for contemporary culture and lifestyle, announces the 12th edition of its annual Hypebeast100 list. This year’s list celebrates 100 leaders in fashion — designers, artists, creative directors and entrepreneurs from all cultural and vocational backgrounds — who have taken up the mantle to challenge and define the art form’s future and its echoes into innovation, artistry and sustainability.
The 2024 Hypebeast100 features diverse creatives from 20 countries and 29 cities, spanning 31 nationalities and 17 professions. This year’s list highlights the revival of past trends, a transformation in global culture, and the dawn of new beginnings.
Hypebeast100 Hall of Fame
This year, Hypebeast pays tribute to the creative husband and wife duo, Adrian Joffe and Rei Kawakubo, who have continued to push the boundaries of COMME des GARÇONS legacy with each season and founded the cult retail destination, Dover Street Market. Kawakubo’s unconventional design philosophy, coupled with Joffe’s leadership of the international arm of the company, highlights their innovation focus on community and authenticity, brought to customers both regionally and globally.
Hypebeast100 Next
The Hypebeast100 Next recognizes emerging fashion designers from around the globe who are making waves in their local markets and gaining international recognition. These talented individuals are the new generation that pursue innovation and creativity, challenging traditions and inspiring the youth of tomorrow.
Hypebeast100 Awards
The Hypebeast100 Awards celebrates this year’s best designers and brands that have gone beyond the outer limits of creativity. Their names are synonymous with innovation and excellence, recognized by their sheer effectiveness in design, marketing and cultivating communities. They are this year’s most ambitious projects in fashion and footwear, setting the bar for the future of fashion.
To view the full Hypebeast100 list, visit hypebeast.com/hb100/2024.
Media inquiries: media@hypebeast.com
