Tim Cook 曾威胁要将 Uber 从 App Store 中剔除

Uber 纵然是现今一个极为方便的召车应用程式，但相反却被视为是一个极容易被追踪用户动向甚至是个人资料。而根据美国纽约时报的一则新闻，指出原来 Apple 首席执行官 Tim Cook 曾经曾自向 Uber 的首席执行官 Travis Kalanick 表示，Uber 应用程式违反了 Apple 的私隐条例，更威胁要从 Apple App Store 中剔除 Uber。但原来那边厢 Uber 自行设计一个代码系统名为「Geofencing」，试图欺骗 Apple 的工程师，阻止他们去进入 Uber 的应用程式，这种策略完全违反了 Apple 的规则，促使了双方要进行会议作商讨。

So Mr. Kalanick told his engineers to “geofence” Apple’s headquarters in Cupertino, Calif., a way to digitally identify people reviewing Uber’s software in a specific location. Uber would then obfuscate its code from people within that geofenced area, essentially drawing a digital lasso around those it wanted to keep in the dark. Apple employees at its headquarters were unable to see Uber’s fingerprinting.

但要知道的是若 Uber 真的从 App Store 上被剔除，将会随即损失了数百万以上的 iPhone 用户，且看双方最终是否能达成协议。