Raf Simons 认为时尚产业疯狂节奏扼杀创意且不愿「跟风」
业界不应该把注意力「浪费」在是否应该加快秀场服装的上架时间、以及怎样通过 Twitter 与 Instagram 等社交媒体平台宣传的争论上。
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Raf Simons x Kvadrat 家居布艺合作系列发布之际,The Telegraph 对这位比利时设计师进行了深度专访。除了畅谈与丹麦纺织品生产商的合作过程外,Raf Simon 就时尚产业的超快节奏以及社交媒体的作用力发表了自己的看法。其认为业界不应该把注意力「浪费」在是否应该加快秀场服装的上架时间、以及怎样通过 Twitter 与 Instagram 等社交媒体平台宣传的争论上,而是得去关注是否有足够的创意设计师拥有能力、且「心甘情愿」驾驭当下的残酷节奏(见以下原文)。此外,Raf 还对离开 Dior 的根本原因侃侃而谈,称并没有预想到自己相对较短的任职时间,但从最起初亦没有「承诺」较长的任期。但最重要原因依旧是因为当下时尚体系的疯狂节奏,其并不愿意一味「赶工」,因为会在这个过程中丢失很多重要环节(设计方面)。感兴趣的朋友可以点击此处浏览完整专访内容。
Everyone is paying attention to the wrong thing in my opinion. There’s this huge debate about ‘Oh my God, should we sell the garments the day after the show or three days after the show or should we tweet it in this way or Instagram it in that way?’… You know, all that kind of bullshit. Will all that stuff still be relevant 30 years from now? I don’t think so. What we should ask is will we have enough creative people who are strong enough and willing to do what is necessary right now to follow that madhouse. Lots of people are starting to question it. My generation especially is shifting now… like me and Phoebe [Philo], Nicolas [Ghesquière] and Marc [Jacobs]. We’ve been around for 20 or more years. We know what fashion was and where it’s heading to. Now it’s a question of what we are willing to do and how we are going to do it.