The RealReal 透过 2019 年各大品牌热搜榜解析时尚潮流现况

街头潮流类别有著三位数的惊人成长率!

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Fashion 时装

早先知名奢侈品转售商 The RealReal 公布了 2019 年奢侈品再售的报告,同时揭露了时尚潮流品牌这几年在千禧世代人们的购物比重,以及发现各大品牌的街头支线在这几年皆有超过三位数百分比的惊人成长率。

Gucci 拿下 TheRealReal 搜寻榜第一名,然而细分至潮流品牌则依序分别是:YEEZYOff-White™Nike、 Supremeadidas,而 YEEZY 也同时是球鞋类的第一名,接续是 PradaBalenciaga、Nike 和 Golden Goose。The RealReal 的分析专家 Sean Conway 对于潮流品牌的成功表示:「他们的饥饿行实实地打在了消费痛点上,对于二手市场来说这些卖完就没有了的商品绝对是最好再售的商品。」除此之外,购买潮流品牌上女性也有著大幅的成长。

自从街头品牌越来越受欢迎,随著年纪的增长,不少消费者会选择转向精品品牌,进而推动品牌推出跨界联名,举例像是之前非常热门的 Supreme x Louis Vuitton。根据 The RealReal 的报告指出,过度其中最受欢迎的品牌便是 Louis Vuitton 与 Gucci,不外乎就是分别透过 Virgil AblohAlessandro Michele 而造成。「Gucci 和 Louis Vuitton 非常成功的适应了奢侈精品与街头潮流界线模糊的过程,并凭藉著创意总监们的能量替这些百年品牌展开全新眼界。」The RealReal 的营运长 Rati Levesque 这样说道。「两个品牌在众多的奢侈品牌中独树一格而受到千禧世代人们的钟爱。」

名贵手表同样也受到更多人的关注,所属的配件类别成长了 132%,在 18 至 34 岁的消费者中成长 58%。最热门品牌前两名品牌则是 Patek PhilippeRolex,人们对于高级机械表的热爱远大于智慧型手表像是 Apple Watch 等等,代表消费者仍旧愿意投资所谓的匠人工艺。

更多时尚消息,可留意 HYPEBEAST 完整解析 2020 春夏哥本哈根时装周「五大流行元素」

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