奢侈品牌名字背后的故事

一个品牌名字往往蕴含了很多深刻的含义，在时尚杂志《i-D》最新发表的一片文章中，便揭示了 Saint Laurent, Prada 和 Burberry 等高端品牌名字背后不为人知的故事，不仅介绍了各大品牌的发展历史，也记录了品牌名称的改变过程，比如 Saint Laurent 为什么去掉原有的 Yves，以及 Acne Studios 所代表的含义等等。下面便带来 Burberry 的相关故事，感兴趣的朋友不妨点击这里阅读全文。

Burberry
Founded in 1856 when Thomas Burberry opened his own shop in Hampshire, “Burberry” actually was the store’s original name. Because so many customers around the world kept referring to it as “Burberrys of London,” the company switched to “Burberrys.” When the brand’s Knight Logo was later developed in 1901, the Latin word “Prorsum,” meaning “forward,” was added to the trademark, and has since become the name of the house’s high-fashion division headed up today by Christopher Bailey.