《032c》专访 Nike CEO Mark Parker - 谈论 NikeLab

随著 NikeLab 和 Nike Free Mercurial Superfly HTM 鞋款于近期闪亮登场，柏林独立文化杂志《032c》日前与 Gary Warnett 一同对 Nike 的 CEO Mark Parker 进行了一次有关 NikeLab 的采访。继早前造访由 Nike 的 HTM 部门后，CEO 向《032c》分享了 Mercurial 的重要性，表现性技术的创新，Dynamic Fit 技术的传承以及最新的 HTM 版本与 02 年 Presto Roam 之间的关系等话题。更多的内容可以通过下方的摘要或登入到 032c 查看完整的访问。

The Nike Free Mercurial Superfly HTM has roots in a number of shoes, but the Mercurial boot really set it off. Do you think that shoe was the real game changer as far as defining what Nike Football could be?

I think the 1998 Mercurial was one of the singular most important shoes for football in the history of Nike—and arguably for any sport shoe at Nike — in that it drives a truly distinctive and unique performance vision. I have to admit that in the earlier years at Nike there were a lot of people saying that we could never, ever truly lead in the category, but we quickly got over that by looking at the product and talking to athletes to get their help. This allows us to innovate and create something incredibly meaningful to the athlete while also bringing something new, different, and better to the table. Different and better are the keywords here. It put us on a path to truly lead. It was a confidence builder, truly innovative in a unique Nike sense, and it was all about performance. It was as much a reflection of the athlete-input process as any other shoe that we’ve had, and it really set us on a course that we’re still building on today.