NIGO 谈及担任 Uniqlo UT 系列首位设计总监一职

日本平价时尚品牌 Uniqlo 于上个月正式宣布，将任命 NIGO 长尾智明担任旗下 UT 系列的创意总监，消息一出便引起了广泛的热议，大家也都对全新的 UT 系列充满了期待。最近知名时尚与生活资讯网站 Highsnobiety 便对于 NIGO 进行了访问，共同探讨他的全新角色。作为品牌旗下首位创意总监，NIGO 将把自己多年来从事街头时尚行业的经验，以及独到的审美理念，带给这位正在不断崛起的服装巨头，也为品牌的全球化战略注入更多新鲜元素。下面便带来这次访问的精彩片段，感兴趣的朋友不妨前往 Highsnobiety 完整阅读。

 How do you feel about being a part of Uniqlo?
I’m really pleased to be working on a project where it feels like there’s a lot of work for me. The scale of Uniqlo is global and it’s got customers all over the world. It’s a great project for me to do. And it’s a new kind of discipline to me, to make something that can have really broad appeal. In the past, I’ve been able to appeal to a very hardcore group and bring them to me, but now I have to learn to study broad customers and work for them.

What is the brand aesthetic and attitude that you want to bring to UT?
Basically, I’ve changed everything. I wanted to create a new standard for the brand, starting with the t-shirt itself. UT has been using the same shape and cut for a long time. All of them had side seams, and I wanted them to be tubular-knit. The quality was all good, but it looked good flat and [boxy] when you wore them. I wanted it to be [comfortable] and breathy when you wear them. From that point, [it was just] using the actual graphics and I’m used to working with graphics.